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Com a Polis você tem as principais soluções de social intelligence do mundo.
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Empresa inglesa criada em 2005, a Brandwatch é uma plataforma com foco em velocidade, precisão e flexibilidade.
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É uma plataforma completa e integrada: Social media listening, engagement/publishing e audience marketing
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Uma das melhores ferramentas  nacionais de SAC 2.0
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A ferramenta que ajuda profissionais de marketing a medir o ROI
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Fundada em 2010, V-tracker é uma plataforma nacional de social media management integrada bastante completa. Suas features contemplam:

Clientes (seleção)

V-tracker – Monitoramento

V-tracker – SAC 2.0

V-tracker – Insights

V-tracker – Inteligência Artificial

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A Brandwatch é uma nova referência em monitoramento de redes sociais e inteligência de negócios.

A tecnologia da Brandwatch foi projetada para ouvir milhões de conversas que acontecem diariamente pela internet. Descubra em tempo real o que estão dizendo sobre sua marca, seus produtos, seus concorrentes e o mercado, em mais de 80 milhões de fontes e 44 idiomas.

Soluções Brandwatch

Brandwatch Analytics

Com ela, você pode coletar conversações sobre qualquer assunto – seu mercado, sua marca, seus clientes – e obter insights importantes sobre seus negócios.

Uma poderosa plataforma de Social Intelligence com os seguintes diferenciais:

  • Coleta histórica
  • Dashboards customizáveis
  • Mais de 20 operadores booleanos que permitem maior assertividade das buscas
  • Sistema de NLP (Natural Language Processing) para polarização automática das menções
  • Sistema de geolocalização
  • Dashboards de Influenciadores, PR, Trends e Dados demográficos
  • Sistema robusto de regras
  • Possibilidade de comparação de desempenho de canais do Twitter e FB,
  • Sistema completo de alertas, incluindo alerta por aumento de volume de menções

Image Insights

À medida que a tecnologia evolui, também evoluem as imensas oportunidades de marketing. O reconhecimento e as análises do logos estão revolucionando as métricas de patrocínio, insights de consumidores e a forma como as equipes de marketing medem o impacto de suas atividades.

Clique aqui para visualizar o Guia sobre o Image Insights. Este guia explora o valor crescente do reconhecimento de logotipos e análise de imagem e descreve três casos de uso, onde o vemos que o valor do reconhecimento de logotipos é inestimável para empresas.

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A informação em tempo real que você precisa para tomar as melhores decisões de negócios

Netbase desenvolve tecnologias sofisticadas e inovadoras que revelam as emoções e desejos de sua audiência nas mídias sociais. Ela permite gerenciar sua reputação em 42 idiomas, impulsionar suas campanhas e se conectar com seu público globalmente.

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  • Traga o poder do social data para toda a equipe com a simplicidade de análises self-service.
  • Projetado com a simplicidade de uma barra de pesquisas, o NetBase Instant Search remove a complexidade das ferramentas tradicionais de social analytics, permitindo que os profissionais de marketing e gestores de mídias sociais busquem e analisem milhões de postagens para obter insights imediatos
  • Saiba mais sobre o Instant Search

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Informação em tempo real que gere resultados para toda sua empresa.

  • Análise de emoções, comportamentos de compra e atitudes, para ajudar a compreender o raciocínio de seus clientes
  • A número 1 em velocidade e precisão, o que permite reagir com mais rapidez
  • Uma tecnologia única de processamento de linguagem que lê milhões de posts sociais em 42 idiomas.

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Entenda as conexões emocionais de grupos de usuários.

  • Tenha uma visão multidimensional de suas audiências sociais, incluindo psicografia, estilo de vida, interesses, intenções de compra, e mais
  • Crie conteúdo altamente interativo para segmentos específicos de sua audiência
  • Crie engajamento com as pessoas que importam a você, e mensure a efetividade de cada campanha.

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Seja o primeiro a saber.

  • A suíte de soluções mais abrangente de alertas em tempo real, para gerenciar riscos e identificar oportunidades de negócios
  • Seja notificado quando um evento relevante aconteça
  • Seja informado quando uma métrica que você acompanha alcança um certo valor
  • Seja alertado quando uma ocorre uma atividade incomum relacionada à sua marca, com base em seu histórico social.

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Um painel que exibe indicadores sociais e métricas de negócios em tempo real, para que você possa tomar decisões instantaneamente.

  • Saiba sobre o que seus clientes estão falando para produzir conteúdo altamente relevante
  • Acompanhe a resposta dos consumidores e o efeito nos seus indicadores de negócios
  • Meça a performance de sua marca em comparação com seus concorrentes
  • Mostre a seus seguidores que você está ouvindo por meio do compartilhamento de seus posts em seu site ou página de evento.

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Traga o universo da mídia social para todas as facetas de seus negócios.

  • A forma mais poderosa de visualizar fluxos de conversas e se conectar com seus consumidores
  • Veja a performance de suas campanhas e impressione influenciadores com respostas instantâneas
  • Ajuda os profissionais a tomar decisões de negócios em áreas como Marketing, Atendimento ao Cliente, Relações Públicas, Gestão de Reputação e muito mais.

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Obtenha insights valiosos para a sua marca de uma base de 1,5 bilhões de usuários ativos do Facebook

  • Aprenda o que encanta seus clientes
  • Compare histórias, atividades e interessem em diferentes canais
  • Identifique tópicos que afetam sua lealdade de marca e retenção de clientes
  • Descubra os segmentos de consumidores mais engajados com sua marca
  • Alinhe sua estratégia com dados demográficos
  • Compare tópicos e gostos regionais
  • Obtenha insights dos clientes de seus concorrentes
  • Segmente clientes para entender seus interesses e preferências
  • Seja o primeiro a identificar e aproveitar tendências sociais

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Como comprovar mais facilmente o ROI de marketing digital com TrackMaven 

Os dados devem ser um ativo para o seu negócio, não um fardo.

A TrackMaven é uma empresa de software de marketing sediada em Washington, DC, nos Estados Unidos, que tem como objetivo facilitar a visão de quais investimentos digitais geram resultados ao longo da jornada do cliente – do topo para o fundo do funil, tornando fácil provar o ROI e melhorar resultados em mais de 18 canais digitais.

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Quais os benefícios do TrackMaven?

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Defenda seu orçamento social com dados – e não apenas métricas de compromisso. Com atribuição social e de conteúdo, o TrackMaven facilita a compreensão do valor de cada postagem de mídia social e de conteúdo que você criou. Otimize suas campanhas com base nas métricas mais importantes para sua empresa, incluindo o tráfego do site, conversões, receita e muito mais.
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Com relatórios unificados em suas mídias sociais, blogs, e-mail, anúncios e análise de sites, a TrackMaven facilita a comprovação do impacto de suas atividades de marketing. Compreenda como todos os seus esforços de topo de funil contribuem para os resultados do fundo do funil, como tráfego de sites, conversões e vendas.
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Acompanhe o desempenho do seu marketing contra concorrentes, rivais e influenciadores da indústria. Coloque as apostas corretas com base nas campanhas dos competidores e no conhecimento do público. Mude sua pegada de liderança de pensamento em tópicos e palavras-chave influentes, e obtenha recomendações em tempo real com base em sua indústria e desempenho histórico.
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Finalmente, você pode usar uma plataforma para contar a história completa dos esforços de sua marca. Informe sobre o desempenho da PR ao lado de outros 17 canais digitais e veja como sua cobertura de imprensa se contrapõe a líderes e concorrentes da indústria. Monitorar as tendências nas notícias da concorrente gera mais impacto da sua estratégia de divulgação.

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Integrações com a TrackMaven

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Estruturação de Conselho de Família

Organização de grupo formado para discussão de temas relevantes para a sociedade empresária, com a proposta de instituí-lo no Acordo Societário de modo a preservar os valores e o patrimônio da família.

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Concepção de modelo para delegação de poderes e responsabilidades

Estruturação de um modelo de tomada de decisão, ações, delegação de poderes e responsabilidades e desenho de processos, que definam os limites entre propriedade e gestão.

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Avaliação e definição de modelo de gestão de negócio

Adoção de práticas de gestão, no modo do Board operar, com foco em questões substantivas, como escolha da estratégia, monitoramento da saúde da empresa e desenvolvimento de líderes em todos os níveis.

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Desenvolvimento de futuros acionistas

Coordenação de atividades de assessment de herdeiros, tanto para assumirem funções executivas na gestão dos negócios como para ocuparem assentos nos Conselhos de Família ou de Administração.

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Elaboração de códigos de ética

Desenvolvimento e implementação do Código de Ética para adequar a corporação às normas da governança corporativa, respeitando o perfil da família empresária e exigências de regulamentação do mercado de capitais.

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Sparring para o C-Level

Desenvolvimento de um programa preparatório destinado aos profissionais selecionados para ocupar a posição de “C Level”: CEOs (Chief Executive Officer), COOs (Chief Operating Officer) e CFOs (Chief Financial Officer).

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